Visibility score and reporting
Know exactly how your client shows up across AI search, benchmarked against their competitors. Clean, recurring, branded as yours.
White-Label AI Visibility for Agencies
Your clients are asking
about AI search.
Now you have the answer.
SecondEngine is the white-label partner that measures your clients' AI visibility and does the work to improve it. You sell it under your brand. We stay invisible. Add a high-margin service line without adding headcount.
8 years of SEO fundamentals Built on real technical SEO, not a dashboard 100% white-label
The agency conversation The questions you're getting.
The questions you're getting.
The answers you need.
What your clients ask
"How do we show up in AI search?"
What SecondEngine gives you
A clear AI visibility score and competitor benchmark, branded as yours
What your clients ask
"What do we actually do about it?"
What SecondEngine gives you
A precise content and technical roadmap, plus the work done for you
What your clients ask
"Can you handle this for us?"
What SecondEngine gives you
Yes, today, with no new hire and no new tools to learn
What your clients ask
"Are you ahead of this?"
What SecondEngine gives you
You look like you saw AI search coming the whole time
Most AI visibility tools hand your client a score and walk away. SecondEngine delivers the score, the strategy, and the work. Tools measure. We fix.
The offer Score to solution.
Score to solution.
Under your brand.
Every other tool stops at a number. We deliver the four things that actually move AI visibility, and we produce the work.
Technical foundation
We come from real SEO. We fix the structured data, architecture, and entity clarity that make a site readable and citable by AI. Most tools have no idea how to do this.
Content gap and quick-win roadmap
Not "create more content." The exact pages and topics to build first, prioritized by where your client is invisible and competitors are winning.
Links and citation sources
The precise third-party sources AI trusts in your client's space, and where they need to be mentioned and linked from.
And we produce the content. The roadmap and the fulfillment, in one partner.
How it works Getting started takes
Getting started takes
one call and one client.
01
We agree on price
You set what you charge your client. We agree on our rate. You keep the markup.
02
You hand us the keys
Share the client and the access. That is the extent of your lift.
03
We do the work
Audit, technical fixes, content, citations, and branded reporting. On a recurring basis, under your name.
Two promises that make this safe.
You're the brand. We're the engine.
We work behind your brand and only your brand. We never contact your clients. We never pitch them. We never appear in the work. Your relationship is yours, always.
You see the work before it ships.
No black box. You review every deliverable before it reaches your client. You always know exactly who is doing the work and what is going out under your name.
The comparison
Why agencies choose SecondEngine.
| Buy a tool | Hire in-house | Typical white-label | SecondEngine | |
|---|---|---|---|---|
| Time to launch | Weeks of setup | Months to hire | Days | Days |
| Cost | Monthly SaaS fee | Six-figure salary | Cheap, variable | Pay per engagement |
| Who does the work | Nobody, just a score | Your new hire | Hidden offshore generalists | A senior SEO practitioner, 8 years |
| AI visibility specialization | Partial | Maybe | Rare | Early specialist |
| Does the actual work | No | Yes | Often low quality | Yes, fully |
| You review before it ships | N/A | Yes | No, black box | Yes, always |
| Risk to your reputation | Low | Medium | High | Low |
| Stays under your brand | N/A | N/A | Usually | Always |
Who's behind it
Built by someone who has done this before.
Most white-label SEO gets handed to junior offshore teams and disappears into a black box. You never know who is doing the work, or whether it is any good, until a client notices.
SecondEngine is the opposite. It is run by an SEO practitioner with 8 years of experience across enterprise and local search, who specialized early in entity optimization and AI citation patterns. You know exactly who is behind the work, and you see it before it ships.
This is not a repackaged dashboard or a faceless vendor. It is the discipline of getting found, applied to how AI search works now.
FAQ
The things you're probably still wondering.
No. We work only under your brand, never reach out to your clients, and never appear in the deliverables. The relationship is yours.
You set your client price. We charge a flat rate per engagement. You keep the markup. The economics are laid out before we start.
The brands getting cited by AI today build an advantage that compounds. And the agencies offering it today keep the clients who ask about it. The question is already being asked.
Small and mid-size businesses are where the opportunity is widest, because their competitors haven't moved either. The first business in a local market to get cited by AI owns that recommendation.
You review every deliverable before it ships under your name. Nothing reaches your client without your sign-off. And the work is done by an experienced SEO practitioner, not a junior offshore team. No black box.
A tool gives a score. We act on it. You can keep the tool and use us as the team that does the work the tool can't.
Days, not months. One call to agree on terms, then we start on your first client.
Agency partners
What agencies say about the work.
"Cole has been an invaluable partner in supporting our clients with SEO. His expertise and attention to detail ensured everything ran smoothly, and he made the entire process seamless. Our clients have seen real results, and working with Cole has been a breeze. Highly recommend."
"Cole is a true expert in digital marketing. He brought well-thought-out strategies to the table and executed them with precision. His ability to communicate clearly and keep everything on track made the entire process effortless. Highly recommend working with him."
"I came in with high hopes, and he absolutely blew me away. From strategy to execution, every detail was on point. I'm telling everyone I know — hire Cole."
More revenue. Zero headcount.
A partner you can trust.
The next time a client asks about AI, you can deflect, or you can sell. Let's run one free audit on one of your clients and you'll see exactly what they would see.
Get a free client audit